In the hospitality industry, culture isn’t just internal—it’s on display every day through service, people and experiences. For one globally respected hotel brand, the challenge wasn’t culture—it was perception. While the organisation had a strong internal ethos, their employer brand was underdeveloped and lacked visibility. The digital presence didn’t reflect the warmth, values, or diversity that shaped the employee experience.
We partnered with the brand to bring their internal story to life—creating a cohesive, credible employer brand narrative, amplified through refined content and a more intentional online identity.
Client
Period
Industry
Service
Challenge:
Despite a well-regarded internal culture and long-standing reputation in guest service, the brand’s external employer identity felt dated and disconnected. Talent attraction relied heavily on brand name and word-of-mouth, with little digital storytelling to support recruitment or internal engagement.
The organisation needed to sharpen how it showed up online—not just as a hospitality brand, but as a people-first workplace.
WHAT WE DID:
- Employer Brand Narrative: Defined core messaging that linked company values to the employee experience.
- Digital Presence: Revamped the careers page and LinkedIn Life section to better reflect team culture, diversity and development.
- Content Strategy: Developed a library of brand-aligned content—from employee spotlights to behind-the-scenes stories—focused on authenticity and voice.
- Toolkit Creation: Delivered tone-of-voice and visual identity guidelines for internal teams to scale consistent content globally.
Outcome:
- 3× increase in engagement on employer-related content within six months
- Improved alignment between internal teams and external messaging
- Stronger positioning on talent platforms and job search channels
- Clearer articulation of culture across leadership, recruitment and communications teams
Other Case Studies
Where each team member understands their role, responsibilities, and how they contribute.
What Our Clients Say
