Momentum

For a fast-growing education SaaS company, product innovation wasn’t the challenge—visibility was. Despite strong client success and a clear market fit, their digital presence failed to reflect the momentum happening behind the scenes. Social media was under-leveraged, inconsistent and overly focused on feature updates—missing the chance to connect with educators, decision-makers and partners in more meaningful ways.

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We stepped in to help the team build a social media presence that matched the pace of their product: strategic, audience-aware and built to scale.

Client

Education SaaS Platform

Period

6 months

Industry

EduTech

Service

Social Media Marketing

Challenge:

The brand had strong user growth and customer retention, but lacked a clear voice across its digital channels. Their social platforms lacked consistency and a narrative, making it difficult to engage educators, institutions and partners effectively. Internally, content creation was ad hoc and fell through the cracks between teams.

The goal was to establish a scalable, content-led approach that reflected the brand’s values, thought leadership and product story—without sounding salesy.

WHAT WE DID:

Channel Audit & Positioning: Evaluated existing platforms and realigned content direction with audience needs and tone.
Messaging Framework: Developed content pillars tied to themes like learning impact, innovation and educator stories.
End-to-End Execution: Produced original assets including social copy, visuals and interactive formats for LinkedIn and Instagram.
Process Design: Set up a workflow for planning, approval and publishing, making it easier for the internal team to maintain consistency.
Engagement Strategy: Created a light-touch engagement guide to help the team build presence beyond posting.

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Outcome:

4.5× increase in post engagement within 60 days
Steady growth in followers and content shares, especially among educators and school leaders
More inbound interest from regional media and conference organisers
Internal clarity, with cross-functional teams aligned on messaging and voice

Other Case Studies

Where each team member understands their role, responsibilities, and how they contribute.

Momentum

Built a content-forward social media strategy that elevated visibility, voice, and engagement across digital platforms.

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Visionary

Activated employer branding to align external perception with internal culture across a refined online experience.

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What Our Clients Say

“We had a strong foundation, but our social content needed clearer structure and purpose. TYPHOON 10 helped us refine our voice and shape a more cohesive presence.”

Mastercard

Marketing Division

“The process helped clarify how senior leadership could show up online with confidence and consistency. TYPHOON 10 approached it with care; listening, guiding and shaping a presence that felt both strategic and authentic to our leaders.”

Cathay Pacific

Brand Communications

“The workshops brought clarity, but more importantly, conversation. TYPHOON 10 created space for shared insight and helped us reconnect with the ideas that matter most to our brand.”

Marriott International

Employee Advocacy Team

“TYPHOON 10 helped us align our B2B communications with the strength of our core brand. They became a thoughtful extension of our team.”

HSBC

Global Wealth Management

“We partnered with TYPHOON 10 to support an employee-driven brand refresh. They listened closely and helped us surface a story our people could stand behind.”

Citibank

Culture and Development Department

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