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About us

Empowering Brands for Today’s Pace and Tomorrow’s Relevance

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Turning intent into identity & identity into impact.

Your brand already means something. We help it mean more — to the right people.

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Brand Growth

We build brands people remember and industries rethink.

We are a Hong Kong–based brand consultancy partnering with founders, executives, entrepreneurs and teams to build digital-first brands with purpose and presence. Our strength lies in integrating brand strategy, identity, storytelling and content under one roof—with a focus on intention, consistency and cultural fluency.
From shaping executive presence to launching campaigns that move the needle, we work across industries to help brands communicate clearly and confidently. Our team brings together deep expertise across consulting, branding and marketing—and our work extends beyond execution into strategic advisory and accredited brand training workshops.
Whether you're building from scratch or recalibrating mid-storm, we help you navigate with clarity and land with impact.

Meet our founder

Every brand begins with a point of view. Here’s ours.

Connect with Ria

Ria Parikh is the Founder and Creative behind TYPHOON 10. With a background that spans agency and in-house roles, Ria has spent over a decade shaping brand strategy, content and communications across global markets. Her work has supported senior leaders and teams at some of the world’s most recognised companies—from finance to tech, lifestyle to luxury.

TYPHOON 10 reflects the approach Ria is known for: sharp thinking, clear articulation and an ability to translate complex ideas into brands people actually remember. Her experience blends business thinking with creative execution—grounded in real-world insight.

Ria brings a global perspective shaped by life across Mumbai, Tokyo, Singapore and now Hong Kong—a lens that informs both her creative approach and leadership style. Her early work in digital media, including a widely read personal blog, gave her a front-row seat to the rise of personal branding and digital storytelling—long before they became industry buzzwords.

TYPHOON 10 is shaped by that experience—combining strategic clarity, cultural awareness and content that resonates. It exists to help brands move with purpose, communicate with confidence and stay relevant in a world that doesn’t sit still.

Why Brands Trust TYPHOON 10

We bring strategic flexibility and in-house depth to every project, adapting to each brand’s context, scale and ambition. Grounded in regional insight and cultural fluency, we build ideas that don’t just look good, but work better across markets, platforms and teams.

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Forecast-Ready Thinking

Strategic clarity that adapts to changing markets, timelines and ambition levels.

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The Eye of the Storm

An agile, in-house team that collaborates at the core from positioning to execution.

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Regional Radar

A wide-lens view with on-the-ground insight across Asia and beyond.

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Category Winds, Not Echoes

We don’t chase trends, we move with cultural and category-specific force.

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What Our Clients Say

Mastercard logo
“We had a strong foundation, but our social content needed clearer structure and purpose. TYPHOON 10 helped us refine our voice and shape a more cohesive presence.”
Mastercard
Marketing Division
Cathay Pacific Logo
“The process helped clarify how senior leadership could show up online with confidence and consistency. TYPHOON 10 approached it with care; listening, guiding and shaping a presence that felt both strategic and authentic to our leaders.”
Cathay Pacific
Brand Communications
Marriott Logo
“The workshops brought clarity, but more importantly, conversation. TYPHOON 10 created space for shared insight and helped us reconnect with the ideas that matter most to our brand.”
Marriott International
Employee Advocacy Team
HSBC Logo
“TYPHOON 10 helped us align our B2B communications with the strength of our core brand. They became a thoughtful extension of our team.”
HSBC
Global Wealth Management
Citibank Logo
“We partnered with TYPHOON 10 to support an employee-driven brand refresh. They listened closely and helped us surface a story our people could stand behind.”
Citibank
Culture and Development Department
Big idea? Early draft? We’re listening.

READY WHEN YOU ARE

We bring structure to evolving ideas and direction to complex ones.

LET'S CONNECT