Executive presence today goes beyond the boardroom—it’s shaped by how you show up online. For leaders in high-stakes industries like finance, a deliberate digital identity is no longer optional.
Our client, a senior executive at a global financial institution, had a strong reputation internally but a minimal digital footprint. With a growing role and external visibility, he needed a clearer, more intentional presence. Over a six-month engagement, we helped him shift from passive to purposeful; building a narrative and content strategy that aligned with his leadership style and long-term goals.
Client
Period
Industry
Service
Challenge:
The client had a strong track record within the organization but lacked a digital footprint that matched his professional stature. His existing profile was minimal—sparse LinkedIn activity, outdated visuals and little articulation of his leadership viewpoint. The challenge was to translate his credibility and quiet leadership into a confident digital voice—without sacrificing authenticity or appearing overly self-promotional.
What we did:
- Positioning & Narrative: Developed a compelling leadership narrative that captured his values, experience and aspirations.
- LinkedIn Optimization: Rewrote and structured the full profile, including banner imagery, About section, featured content and headline strategy.
- Thought Leadership Strategy: Designed a monthly cadence of posts around leadership insights, industry reflections and cultural commentary.
- Content Execution: Delivered post drafts with tailored visuals and copy to reflect his tone, voice and professional goals.
- Engagement Planning: Introduced simple systems for regular interaction with relevant posts and people, to build visibility organically.
Outcome:
- 3× increase in engagement within the first 90 days
- Senior leadership visibility across the global bank’s internal network
- Speaking invitations from 2 finance forums, secured organically via content exposure
- Team alignment around his leadership values and goals, with noticeable uptick in internal morale and recognition
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