Catalyst

The idea that personal branding is only for public figures couldn’t be further from the truth. It’s a powerful tool for professionals at every level—especially those looking to shape how they’re seen, understood and remembered.

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Hosted by the Canadian Chamber of Commerce in Hong Kong, this workshop brought together a cross-section of industry professionals to explore what personal branding really means and how to apply it meaningfully online. Co-led by Ria Parikh and Julie Labrecque Page, the session broke down the essentials and offered practical ways to build a stronger presence on LinkedIn.

Client

Canadian Chamber of Commerce Hong Kong

Period

One-off

Industry

Cross-sector

Service Type

Personal Branding Workshop

Challenge:

Many professionals today know personal branding matters, but few know where to begin. Participants entered the session with questions around what to say, how to say it and how to show up online in a way that feels strategic yet authentic. The challenge was to simplify a nuanced topic into a session that was both insightful and immediately applicable—no jargon, no fluff.

WHAT WE DID:

Foundational Frameworks: Broke down what personal branding really means and why it matters across career stages.
Platform Strategy: Shared best practices for LinkedIn—from profile building to post formats and engagement techniques.
Interactive Dialogue: Facilitated live Q&A and peer sharing to surface common roadblocks and strategies that work.
Takeaway Toolkit: Provided a post-session resource to help attendees apply key ideas to their own profiles and positioning.

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Outcomes:

Full-house workshop with active participation and strong peer engagement
Positive feedback from professionals across industries, noting the session’s clarity and relevance
Immediate application, with several attendees updating their profiles or reaching out for follow-up guidance
Stronger understanding of how to approach LinkedIn with intention, clarity and voice

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What Our Clients Say

“We had a strong foundation, but our social content needed clearer structure and purpose. TYPHOON 10 helped us refine our voice and shape a more cohesive presence.”

Mastercard

Marketing Division

“The process helped clarify how senior leadership could show up online with confidence and consistency. TYPHOON 10 approached it with care; listening, guiding and shaping a presence that felt both strategic and authentic to our leaders.”

Cathay Pacific

Brand Communications

“The workshops brought clarity, but more importantly, conversation. TYPHOON 10 created space for shared insight and helped us reconnect with the ideas that matter most to our brand.”

Marriott International

Employee Advocacy Team

“TYPHOON 10 helped us align our B2B communications with the strength of our core brand. They became a thoughtful extension of our team.”

HSBC

Global Wealth Management

“We partnered with TYPHOON 10 to support an employee-driven brand refresh. They listened closely and helped us surface a story our people could stand behind.”

Citibank

Culture and Development Department

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